Varig is a very strong example of this phenomenom, as explained by Cecilia Russo e Jaime Troiano. Content only in portuguese.
Daydreaming can be a planned way of looking to the future, says Jaime Troiano. Cecilia Russo ponders that is necessary to have a good execution besides the dream, for the company don’t be living in the clouds
People has diverse styles and has different influences. Jaime Troiano and Cecilia Russo explain that it’s no use to try please them all. Content only in Portuguese
Definition of brand’s habitat its so fundamental as the conceptualization of the product or service.
Is from there the importance of an architect or interior’s designer for Branding. Jaime Troiano and Cecilia Russo explain it. Content only in Portuguese.
You can’t be opportunist, Jaime Troiano alerts. It depends of how authentic is the support of the cause. Cecilia Russo brings the example of Monica’s Gang, and explain what it has to do with the discussion. Content only in Portuguese.
In Jaime Troiano e Cecilia Russo’s opinion, is mandatory to study e be inspired by success examples if you inherit a family company. Content only in Portuguese.
The country had lost from soccer players until Minas Gerais’ cheese, tell Jaime Troiano e Cecilia Russo. Content only in Portuguese.
Consumer always comanded brand’s fate, but, today, does that with more intensity and facility. Cecilia Russo and Jaime Troiano explain whats is behind the strategy of encouraging the participation in companies decisions. Content only in Portuguese.
Cecilia Russo e Jaime Troiano detail recent studies about brazilian companies. Content only in Portuguese.
TroianoBranding’s study with Jornal O Globo, in its 11th edition, points consumer preferences in Rio de Janeiro. Uber leads in almost every category between digital brands, such as consumer identification and quality. O Boticário, Mastercard and Itau also leads in their segments. Content only in Portuguese.