In times of so much innovation, technology and creativity, is possible to drink in nostalgia fountain? “I think that exist a side of nostalgia that is innovative”, bets Cecilia, for whom nostalgia is not related with old ages. She highlights: “As Freneticas”, for example, they are a brand. Pure nostalgia, they fill up shows. More: Sandy e Junior also arouses this sensation. And atract a legion of fans interested in see the brother on stage. They are also a powerful brand. Content only in Portuguese.
Are the Brands that impose a pattern or we that, through our habits, that generates the pattern followed by them? Is the egg and chicken dillemma. Who cames first? Deep down, one thing nourishes the other. How much influence a model like Gisele already had about behaviour, for example? Content only in Portuguese.
If people always inspire themselves in the formula that was right, they take the risk to always keep repeting formulas? Every Branding project needs to conceal safe territory based in good experiences, but also have a innovative impulse. Even if it did not start from zero. Content only in Portuguese.
What Isaac Newton can teach for those who think about Branding? Jaime Troiano and Cecilia Russo talks about the application of these phrase in corporate world. Content only in Portuguese.
Public study from TroianoBranding to Estadao measures which are the brands, in 32 categories, that generates more engangement. Jaime Troiano and Cecilia Russo brings the details. Content only in Portuguese.
Cecilia Russo explains that the decision pass through the expactations about business and the entrepeneur profile. “It depends of your investment capacity and its personality” adds Jaime Troiano. Content only in Portuguese.
Cecilia Russo explains that neighbourhoods in big cities also can assume their own personality. “Sometimes this happens in a spontaneous way”, Jaime Troiano complements. Content only in Portuguese.
Other groups felt the need of the market and creted specific lines adapted to the public that search for a healthier life style. Content only in portuguese.
Research brings ‘Johnson’s’ in first place. “Brand is almost a synonymous of what is to be a mother”, comments Cecilia Russo. After in the ranking appears Pampers, Natura and Nestlé, in this order. Content only in portuguese.
Jaime Troiano and Cecilia Russo explain that not everyone have the same internal propulsion to adopt new habits. One tip is to plan in advance the new thing acceptance. Content only in portuguese.