Jaime Troiano and Cecília Russo talk about the subject. Jaime points out that it is a complicated subject and should be treated with great care by companies of any size. “Any attempt to position yourself politically as to how to project the image will sound false if it is not well resolved from the front door in.” Cecília Russo talks about the question of the purpose. ‘Talking about politics is a tightrope’. Content available only in portuguese.