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    Historical survey analyzes the strength of brands over the years

    18/12/2020

    Mílton Jung talks to Cecília Russo and Jaime Troiano about their survey, which includes an analysis of the strength of 4200 brands. Study was carried out for 27 years. They present some of these results and analyze what has changed over time.Content available only in portuguese.

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    • Historical survey analyzes the strength of brands over the years
    • Brand is not to hide anything, it is not to make anyone invisible
    • Study tries to anticipate consumer behavior at the end of the year
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