18/12/2020 CompartilheFacebookTwitterGoogle+LinkedIn VEJA TAMBÉMBrand is not to hide anything, it is not to make anyone invisibleStudy tries to anticipate consumer behavior at the end of the yearYou can’t manage brands without technology; but you can’t count on her eitherThe advantages and pitfalls of celebrity signature brandsSome brands still create distance with certain social groupsDemographic aspects are very important when designing a work plan for brands