Study tries to anticipate consumer behavior at the end of the year
Mílton Jung talks to Cecília Russo and Jaime Troiano about how Brazilians will go shopping for the holidays. The consultancy Nielsen made a study that seeks to understand this behavior. Five segments of what they call new Christmas buyers in Covid’s times were identified: embarrassed and restricted; the embarrassed, but free; half-cautious; isolated, but restricted; isolated, and free. Content available only in portuguese.