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    Some brands still create distance with certain social groups

    07/11/2020

    ‘Brand is committed to social inclusion’, defends Jaime Troiano. He describes a common mistake made by companies when trying to include other economic classes among the consumer public: simplifying the product, removing elements – including visual identity – to make it cheaper. Cecília Russo reinforces the importance of looking at people in all their dignity, not at numbers. Content available only in portuguese.

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    • NGOs also compete with each other
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