ZMET technique can help to understand the time of pandemic
Cecília Russo and Jaime Troiano comment on Natura’s father’s day campaign, which features Thammy Miranda, a trans man, as the protagonist. Cecília says that brands can be catalysts for discussions in society and recalls similar cases. She and Jaime Troiano, however, consider that companies should not only take ownership of a theme that has been generating discussion to ‘appear’. Content available only in portuguese.