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    The comfort of proximity: smaller retailers get stronger during the pandemic

    18/07/2020

    Cecília Russo highlights the proximity to home, the ease of buying through WhatsApp, the personality, the security of knowing who to complain to when necessary and other factors that strengthen small brands in this period. Jaime Troiano hints: large companies can learn a lot from them. Content available only in portuguese.

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    • Historical survey analyzes the strength of brands over the years
    • Brand is not to hide anything, it is not to make anyone invisible
    • Study tries to anticipate consumer behavior at the end of the year
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