Is it the role of brands to get into controversial themes?
Under discussion, this Saturday, the scenario of brands in the midst of the pandemic. Many had to change their way of acting, and between these, there was a distance from customers. Which are the most affected and the most benefited? ‘What is happening now could almost have been before the pandemic’, comments Jaime Troiano. ‘No reputation is created overnight’, reinforces this kind of market mantra. Content available only in portuguese.