The time (and era) of digital ethnography
Jaime Troiano and Cecília Russo talk about the residue that brands will leave on the market and in our lives. Jaime says that ‘there will be many memories of brands that are helping us through this sad and delicate period of confinement. Brands that understood the difficulties and, mainly, the fears that we have lived ‘. Cecília points out that ‘the brands that do this homework in a legitimate, true and authentic way will leave a very positive balance’. Content available only in portuguese.