The time (and era) of digital ethnography
Jaime Troiano and Cecília Russo talk about brands that knew how to work with the idea of social isolation. Cecília points out that ‘the brands understood the moment empathetically’. She gave the example of a small flower producer who is using WhatsApp to bring a sense of comfort, in an unusual way, to increase sales. Jaime also talks about the ways of connecting this phase. Content available only in portuguese.