Every initiative with an influencer must be based on having fun and raising awareness

16/05/2020

Jaime Troiano and Cecília Russo talk about the use of celebrities in support of brand promotion and what changes in times of pandemic. Jaime Troiano points out that brands can get a lot right, but they can also make a lot of mistakes depending on their level of ambition, their carelessness. “The celebrity needs to fit your brand.” Cecília Russo says that in times of pandemic, initiatives that bring entertainment with awareness is a good brand job with an influencer.