‘It is necessary to place this current celebration within the limits that isolation allows’

11/05/2020

Jaime Troiano and Cecília Russo talk about Mother’s Day, a relevant date for brands, the second most important on the calendar. Cecília highlighted initiatives in the midst of the pandemic. Brands had to redo their strategies. ‘Adaptation, but also celebration of mothers’. Jaime spoke of the teaching. ‘Some brands bring a sense of solidarity and empathy’. He adds that the brands remain the same, but with strategies adapted to that moment. Content available only in Portuguese.