Good brands are those that, tested in difficult situations, become even stronger and more respected
Jaime Troiano and Cecília Russo talk about the activities that a brand has to do to create a layer of armor. Cecília stated that it was never imagined that the threat would be the one we are experiencing. Jaime explained that everything a brand does, when it does it well, creates a shield over time. ‘There is no use thinking about building this armor in the crisis. Overnight is very difficult ‘. Content available only in Portuguese.