Good brands are those that, tested in difficult situations, become even stronger and more respected
Cecília Russo and Jaime Troiano talk about shopping habits and the new consumer relationship with brands after the pandemic. Cecília says that the dynamics of those who buy and those who sell change. Jaime points out that some things can change, but the desires for consumption, relationships and new experiences will not die and, perhaps, will return with more force, helping the economy to recover faster. Content available only in Portuguese.