The advantages and pitfalls of celebrity signature brands
Jaime Troiano and Cecília Russo point out that literature is also a branding element. The tip is ‘read on multiple platforms’. Jaime Troiano says that it is important to take advantage of the large amount of information and make it a tool for developing your own business. They give tips on books on the subject: ‘The end of the Middle Ages and the beginning of the Media Age’, by Walter Longo, and the ‘Era of resentment’, by Luiz Felipe Pondé. Content only in Portuguese.