Brands, like everything, follow a vital cycle
Jaime Troiano and Cecilia Russo talk about consumer’s journey. Cecília says that the expression became part of the vocabulary of branding, brand management. She explains that the term refers to the thinking of people with brands in a broader way, not only at the time of purchase. Jaime says that it is easier to preserve the consumer that has already been won than to seek new ones. ‘It is cheaper.’ Content only in Portuguese.