Leap year: another day for brand management
Jaime Troiano and Cecilia Russo talks about Pirelli’s calendar, an icon that started in 1964. The calendar has gained a digital version, with multiple forms to illustrate. Cecilia Russo says “digital within the same structure expand the possibilities.”. The Pirelli 2020 Calendar rescues the Juliet that exists in every woman. Jaime Troiano says that “Pirelli teaches us all a lesson.”.Content only in Portuguese.