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    “End of the year, time to ask yourself what helped and what disturbed your brand”

    28/12/2019

    Jaime Troiano alerts for the importance of this balance. Cecilia Russo make a caveat: beyond monitoring the mistakes and hits, it is essential not to lose from sight the answers for the next year. Content only in Portuguese.

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    • Historical survey analyzes the strength of brands over the years
    • Brand is not to hide anything, it is not to make anyone invisible
    • Study tries to anticipate consumer behavior at the end of the year
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