Historical survey analyzes the strength of brands over the years
Jaime Troiano and Cecília Russo produced a book with some of the topics covered throught the years in the program. All the texts are arked with a phrase highlited during conversation. “We like to talk about brands”. The lines were transformed in 20 texts. The book has a prefacy written by Milton Jung. Its published in digital format and it’s available in the website. Content only in Portuguese.