‘The face’ of the brand: how to select the item that will define and summarize your product?
Jaime Troiano and Cecília Russo talk about innovation. Cecilia says it is rare to see a company that does not bring the word ‘innovation’ to the development agenda. However, many innovate by taking inspiration from what others do. With this, they become increasingly similar. For Jaime Troiano, before you start building or managing a brand, you need to look at what your competitors are doing and find a place of their own. Content only in Portuguese.