Brands are helping us in a sense of welcoming us so that we don’t feel left out
Jaime Troiano and Cecilia Russo talk about their book “Qual é o seu Propósito? A energia que movimenta pessoas, marcas e organizações no século 21”. Cecilia Russo tell us about the need of bringing a brazilian book to the market that aligns the concept and gives seriousness that this theme deserves. “We have a methodology”. Jaime Troiano explains that the book was built with a lot of caution and using real cases. Content only in Portuguese.