Leap year: another day for brand management
Jaime Troiano explains that the kids are the public that most readapt to this big digital setting. “They are very adapted to this world”. He adds that brands, somehow, are more adept at making their relationship with children follow this setting. Cecilia Russo says this is a generation of interactivity with brands. “Brands that talk to children need to respect them and also be able to integrate digital as part of this generation’s current experience.” Content only in Portuguese.