Influencers needs to have “truth in their speak and affinity with the theme”
Jaime Troiano explains that “brand is an identity that you built around a central ideia and tv shows are, without any doubt, brands”. They move a lot of money as good brands are capable of. Cecilia Russo talks about the aproximation of tv shows with others brands from different segments. “Is a brand feeding the other and rebuilting reciprocally”. Content only in Portuguese.