Influencers needs to have “truth in their speak and affinity with the theme”
Jaime Troiano and Cecilia Russo talks about a work developed in Pinheiros. “Baixo Pinheiros” is a neighbourhood in Sao Paulo that became an importante brand. “Is a neighbourhood that have a positive mixture of a lot of shades”. It’s rare to find that in a such small geografic space. “This sense of encounter it was what we put as soul of the neighbourhood” As every brand, it needs administration. These encounters will not be permanent if the brand is not taken care of. Content only in Portuguese.