Brands also proclaim independence in some moment?

07/09/2019

Cecilia Russo answers yes. In her words, some brands pass through this moment of migration and in a determined moment gain its own life and create its own narrative. Jaime Troiano says that the moment of transition is when the wisdom realize that is time to give this freedom to continue growing. Cecilia completes saying that “brands, as our kids, also can be independent. But, we need to know the right moment for that and never precipitate.” Content only in Portuguese.