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    Graphic identity: it’s worth it to follow design tendencies?

    03/08/2019

    Cecilia Russo says that a person that is starting a business focus on the operation and, many times, at the time to make their own brand, takes as references big companies. Jaime Troiano completes: when you think about brand, we can’t be lazy and simply copy. “The brand is the complementation of what you want to comunicate. Content only in Portuguese.

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    • Historical survey analyzes the strength of brands over the years
    • Brand is not to hide anything, it is not to make anyone invisible
    • Study tries to anticipate consumer behavior at the end of the year
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