Brands are born of an ideal, a will to do different, a Purpose.
They generate meanings; create life stories inspiring people, continuously. This sense is what builds lasting bonds, inside and outside the company.
Our pillar TroianoMeaning is what develops, proposals of winning brands.
“Words may show a man’s wit but actions his meanings”
Benjamin Franklin
Brands are born of an ideal, a will to do different, a Purpose.
They generate meanings; create life stories inspiring people, continuously. This sense is what builds lasting bonds, inside and outside the company.
Our pillar TroianoMeaning is what develops, proposals of winning brands.
Naming Track
A name is one of the most complex modalities of Branding. Creating a name calls for creativity, linguistic knowledge, and an accurate strategic look.
“A brand name is more than a word, it’s the beginning of a conversation”.
At TroianoBranding, we developed the Naming Track®, the most complete and intelligent process for creating a brand name, which runs through 5 stages of construction:
1) Warm Up 2) Start 3) Course 4) Sprint 5) Arrival
Do you want to see a project created by us that involved naming? Click and see the “All 4 One” case.”
Visual identity
Design is not just a “pretty face”.
All contact with the brand is a vehicle of its positioning, a translation of its identity where each sign contributes to translating its central message.
Therefore, we consider that the visual identity graphically translates the essence of a brand and tangibilizes through design its value proposition.
Meet F.A.C.E.S® – our exclusive design process that covers 5 moments:
F: map formation
A: identity analysis
C: conceptualization
E: expression
S: solutions
Do you want to see a case where F.A.C.E.S.® has been applied? See our “GoNew” brand case.
Positioning
Positioning is the strategic direction that generates the value proposition of a brand and distinct from other competitors.
If your brand does not position itself, other brands will position it for you.
TroianoBranding uses the proprietary Tree of Value ® methodology for brand positioning construction.
Do you want to know a case where we place a brand using the Tree of Value? See the “GoNew” brand case.
Mission, Vision, Values
Often the strategy of a brand must be aligned with what the company is and for that it is necessary, first and foremost, to define the vocation of the company in terms of its:
Mission: What you do
Vision: Where do you want to go?
Values: What is your way of doing
At TroianoBranding, we see mission, vision, and values as more than boards on the wall of companies and we try to identify what is unique in each one of these company facets that must be expressed.
Brand Purpose
The purpose is the reason for existing of a company or a brand.
It is what motivates employees to engage with the company and what inspires consumers to buy their products or services.
The purpose is not created as an insight. It is born of the true vocation of the company and our role is to enlighten it.
Through a methodology of TroianoBranding, the Route of the SO (U) L®, we cover 3 steps for identification and disclosure of the Purpose of the brand.