Brands need to move, tell stories, innovate, and thrill people to generate business.
Without this commitment to the results, brands are just poetry.
Our pillar TroianoGrowth brings together mechanisms for your brand thrives, day after day.
“Branding is not a noun, it’s a verb! it depends on actions! ”
Cecília M. Russo Troiano
Brands need to move, tell stories, innovate, and thrill people to generate business.
Without this commitment to the results, brands are just poetry.
Our pillar TroianoGrowth brings together mechanisms for your brand thrives, day after day.
Brand Architecture
Business growth or merger and acquisition processes can naturally create some confusion in the organization of the brand portfolio.
Gama®is our process that analyzes and reorganizes the brands of a company aiming at optimizing its strength and increasing the capacity to generate business.
Do you want to know more about the Gama? See Mapfre case.
Brand Extension
The last century was marked by the creation of great brands.
Our century is to multiply the use of these brands in new areas of business. Brand Entropy is our unique research technique that guides our customers towards this brand extension movement.
Through it we identify:
WHAT TO LAUNCH | HOW TO LAUNCH | AND AT WHAT RHYTHM
Do you want to see a brand extension case made by TroianoBranding ? See the FARM case.
Branding Planning
Often the brand already has a name, its positioning is already defined and the visual identity has already been resolved.
So, what is missing? A Branding plan to make it raises higher flights and grows.
Our Branding planning is a management consultancy that we give to clients to define the best actions that must be adopted to feed and increase the power of a brand.
It is developed by TroianoBranding in a 100% customized way for the brand, business sector and competitiveness level of the category.
Brand’s Economic Value
How much is your brand worth? Do you want to sell it? Are you buying a brand and do not know the value?
For this, we created Brands & Values, a joint venture between TroianoBranding and Setape Group.
Our methodology was inspired by the classic processes of valuation of financial assets but it was customized to the Brazilian reality.