Troiano BrandingTroiano Branding
Troiano Branding
Building brand stories. Inspiring life stories.
  • Home
  • Areas
  • Portfolio
  • About Us
  • Clients
  • Press
  • Contact
 
    • Português do Brasil (pb)Português do Brasil
    • English (en)English
    • Home
    • Áreas
      • Research
        • Meaning
        • Growth
        • Action
        • Education
          • Artigos
          • Podcasting
          • Cursos
          • Editora
    • Portfolio
    • About Us
    • Press
    • Clients
    • Contact
    • Language: English
      • Português do Brasil Português do Brasil
      • English English
    TROIANO RESEARCH
    TROIANO MEANING
    TROIANO GROWTH
    TROIANO ACTION
    TROIANO EDUCATION

    “Branding is not a noun, it’s a verb! it depends on actions! ”

    Cecília M. Russo Troiano

    Brands need to move, tell stories, innovate, and thrill people to generate business.

    Without this commitment to the results, brands are just poetry.

    Our pillar TroianoGrowth brings together mechanisms for your brand thrives, day after day.

    “Branding is not a noun, it’s a verb! it depends on actions! ”

    Cecília M. Russo Troiano

    Brands need to move, tell stories, innovate, and thrill people to generate business.

    Without this commitment to the results, brands are just poetry.

    Our pillar TroianoGrowth brings together mechanisms for your brand thrives, day after day.

    Brand Architecture

    Business growth or merger and acquisition processes can naturally create some confusion in the organization of the brand portfolio.

    Gama®is our process that analyzes and reorganizes the brands of a company aiming at optimizing its strength and increasing the capacity to generate business.

    Brand Extension

    The last century was marked by the creation of great brands.

    Our century is to multiply the use of these brands in new areas of business. Brand Entropy is our unique research technique that guides our customers towards this brand extension movement.

    Through it we identify:

    WHAT TO LAUNCH | HOW TO LAUNCH | AND AT WHAT RHYTHM
    Do you want to see a brand extension case made by TroianoBranding ? See the FARM case.
    CASE

    Branding Planning

    Often the brand already has a name, its positioning is already defined and the visual identity has already been resolved.

    So, what is missing? A Branding plan to make it raises higher flights and grows.

    Our Branding planning is a management consultancy that we give to clients to define the best actions that must be adopted to feed and increase the power of a brand.

    It is developed by TroianoBranding in a 100% customized way for the brand, business sector and competitiveness level of the category.
    CASE

    Brand’s Economic Value

    How much is your brand worth? Do you want to sell it? Are you buying a brand and do not know the value?

    For this, we created Brands & Values, a joint venture between TroianoBranding and Setape Group.

    Our methodology was inspired by the classic processes of valuation of financial assets but it was customized to the Brazilian reality.

    We make a scientific evaluation of brand value, integrating the financial and marketing dimension.

    CONTACT

    FOLLOW US
    • Facebook
    • YouTube
    • Linkedin
    • Instagram
    TROIANO EDUCATION
    • The mix between politics and brands
    • Brands must have a little Emilia and a little Peteleco
    • NGOs also compete with each other
    CONTACT US
    Rua Ferreira de Araújo, 202 • 12° andar São Paulo - SP • Brasil - CEP: 05428-000


    (11) +55 11 4688 1555

    contato@troianobranding.com

    Quer trabalhar conosco?

    © 2018 Troianobranding.  -  Desenvolvido porcorwd-logo