Jaime Troiano and Cecília Russo talk about the effects of algorithms on brand building. “Brands that rely on strategies created with algorithms cannot simply be hostages of the past.” Content only in Portuguese.
Jaime Troiano and Cecília Russo talk about Purpose. Jaime Troiano explains that Purpose is the convergence between that thing I know to do well with that thing that the world needs. Cecilia Russo says that Purpose conects the past, with living present and illuminates a future project. Content only in Portuguese.