Research brings ‘Johnson’s’ in first place. “Brand is almost a synonymous of what is to be a mother”, comments Cecilia Russo. After in the ranking appears Pampers, Natura and Nestlé, in this order. Content only in portuguese.
Jaime Troiano and Cecilia Russo explain that not everyone have the same internal propulsion to adopt new habits. One tip is to plan in advance the new thing acceptance. Content only in portuguese.