Giving life and meaning to brands
“Words may show a man’s wit but actions his meanings”
Benjamin Franklin

Developing the power of brands
“Branding is not a noun, it’s a verb! it depends on actions!”
Cecília M. Russo Troiano

Brand strategies in action
“if the meaning is not articulated in practice, it has no effect”
Stuart Hall

Sharing Knowledge
“For knowledge it is the only thing we can offer while taking”
Pierre Levy